Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker
You get the call that your manager is coming to town and expects to ride shotgun with you for 3 days.
Most wholesalers have a mixture of emotions:
Dread: No one likes to have their performance evaluated in the act of performing. This is especially true if your sales numbers have not been up to snuff.
Anxiety: Will you make the right impression? Will all of your planned activities actually happen and not get canceled? Will you get lost on the way to a reps office?
Some skills that wholesalers employ really separate the men from the boys, the posers from the superstars, the wheat from the……well you get the idea.
One of those advanced skills is Forward Scheduling.
Picture this sequence of events:
We work in a serious business.
And we don’t have to be so serious.
That’s one of the important messages we got from Ron Culberson
7.2 billion.
That’s the number of slices of Kraft cheese produced per year.
But, Kraft’s iconic American cheese is losing ground in today’s America.*
Do you remember Dudley Do-Right?
A cartoon character from the 1960’s, he was the dim-witted, cheerful and conscientious Canadian Mountie that fell hopelessly for his love interest Nell.
In episode after episode Dudley was seen defending Nell from the evil Snidely Whiplash.
What’s this got to do with wholesaling you ask?
