Menu
  • Home
  • Archives
  • Testimonials
  • Podcast
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Wholesaler Masterminds

Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker

  • Blog
  • Coaching
  • Our Schedulers
  • About
  • Home
  • Coaching
  • Scheduling Service
  • Blog
  • Blog Archive
  • Podcast
  • Testimonials
  • About
  • Contact

You are here: Home / General Wholesaling / Too Cheesy For Your Practice?

Too Cheesy For Your Practice?

Featured Posts

  • 51 Posts All New Externals Needs To Read
  • 12 Must Read Posts For Internals
  • 22 Practice Management Posts
  • 16 Business Planning Resources
  • 14 Useful Productivity and Efficiency Posts

7.2 billion.

That’s the number of slices of Kraft cheese produced per year.

But, Kraft’s iconic American cheese is losing ground in today’s America.*

“Consumers are seeking craft, not Kraft,” said Matt Gould, editor at Dairy & Food Market Analyst. “People want a story, and they want something that’s natural.”

What’s that have to do with your wholesaling practice?

Plenty.

Especially when you consider how creative/innovative/out-of-the-box you allow yourself to be.

While discussing a marketing idea, a coaching client was compelled to ask me if his approach was “too cheesy.”

To determine your unique answer, ask yourself if your advisors would see you separated from The Sea of Sameness with this years’ iteration of the Callan chart (akin to Kraft American Singles).

Or, would you create more memorability by stepping out on a creative limb – and offering a more artisanal marketing approach?

There’s no one way to wholesale, though there is a better whey to bring home the cheddar.

_______________
For additional content to help you grow your practice, and be of greater value to your advisors, visit our Wholesaler Masterminds® LinkedIn Group page.

This post was originally published in the Wholesaler Masterminds Sunday Night Email.
Subscribe here!

Care to share?

  • Tweet

Want more wholesaler goodness? Sign up here to get our Sunday Night Email too. It’s received by over 10,000 wholesalers around the globe!

Related Posts

  • how can wholesalers get past production plateaus?7 Ways To Get Past Your Production Plateau
  • 15 Lessons Learned From My Coaching Clients
  • When Sol Flips Your Wholesaling Switch
  • While Screaming Down The 91 Freeway
  • Looking To Improve Your Wholesaling Productivity?

CLICK HERE to see all 39 ‘Thought of the Day’ insights (and download the image zip file)

LISTEN: Three Skills NEW Wholesalers Should Focus On

https://wholesalermasterminds.com/wp-content/uploads/2019/10/q8-three_things_new_wholesalers_should_focus_on.mp3

Free Email Updates

Food for thought delivered every Sunday night at 8:15 PM ET

Most Popular Posts

THOUSANDS OF WHOLESALERS HAVE READ IT – HAVE YOU?

Wholesaler Masterminds Follow-up Task Worksheet

Subscribe to The NEW Wholesaler Masterminds Radio Show Podcast:

subscribe to our show at itunes

JOIN 11,000 WHOLESALERS: GET THE SUNDAY NIGHT EMAIL

Email from us, yes! Sell your info, hell no!

About Rob Shore

Over 30 years of distribution experience provides the knowledge and granular insights Rob's clients require to assist them with their practices - whether working one on one, in groups, or live events; with senior leaders or frontline wholesalers. [Read More or Contact Us]

Contact Us:
888-508-5010
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

© 2023 shorespeak, L.L.C. | All Rights Reserved

Terms, Conditions & Privacy Policy

Copyright © 2023