Show up and throw up.
The product puke.
Call it what you will, it is one of the worst behaviors a wholesaler can exhibit – just ask an advisor.
Yet even long tenured wholesalers can become afflicted, even if only periodically, with this insidious disease.
And for the seasoned vet it takes a different shape.
In fact, to the unknowing, the advisor meeting looks and feels pretty good.
Except for the fact that the appointment has turned prematurely and decidedly ‘prescriptive’.
You find yourself heading straight for the product you suppose will have the greatest interest.
But you have done so without any form of ‘diagnostics’.
Maybe it’s because you slipped into a bad habit cycle.
Maybe you simply don’t know which great questions to ask.
Maybe (heaven forbid) you are just trying to slam as many appointments into the day as time will allow – without regard for content.
Whatever the case, prescribing before diagnosis is malpractice.
Did you know that Wholesaler Masterminds now offers schedulers – that are trained by us?
To get a brochure hit us with an email request at wholesalermasterminds[at]gmail.com.