Dinner for four can be at your doorstep in under an hour.
Need a light cube for your work from home office space?
Amazon will have it there tomorrow (or today).
Anxious to earn the business of a prospect?
Better dig in for the long haul.
While our paleomammalian wholesaler brain wants instant gratification from our sales efforts, this formula is irrefutable:
(Time x Consistency) + Trust = Sales Success
Where time equals:
1) the extended commitment you make to a territory marketing program, such as weekly email, and
2) the ongoing consistency of the program.
Trust is defined as:
1) your comfort in knowing that others before you have succeeded in similar outreach programs and
2) understanding the foundation of trust you’re building with your prospect.
“I just did a call with a really big team (prospect) and the head guy said, “I’ve been receiving your weekly email and it’s one that I read every week. Keep up the good work”. ~coaching client recounting recent advisor conversation
Reminder: For additional 3rd party content to help you grow your practice and be of value to your advisors, visit our Wholesaler Masterminds® LinkedIn Group page.
This post was originally published in the Wholesaler Masterminds Sunday Night Email.
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