Rationalization.
As humans, we’re experts in the art of it.
As wholesalers, we might be black-belt ninjas.
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We always say that the bar to increasing your MQ-Memorability Quotient® is set fairly low.
Low enough that simply being more responsive (urgency) or doing what you say you will do, when you say you will do it (word of honor) will separate you from the Sea of Sameness.
And now comes this courtesy of Business Insider: