100 years worth of amazing lessons.
That’s what it feels like after nearly 10 years in Entrepreneurial America.
And the relateable message to your wholesaling practice is this:
If you want to build someone’s loyalty quickly and impressively come to their rescue.
Be a hero when a hero is in need.
23 days before we are set to go to press for the Fall 2012 issue of I Carry The Bag magazine we terminated our relationship with our graphic designer.
In a mad scramble to find a suitable replacement we reached out to four designers.
Designer #1 – no email reply after 3 days.
Designer #2 – no email reply after 2 days.
Designer #3 – Prompt reply but wanted to upsell us for more services.
Designer #4 – Returned our outreach in under 4 hours, scheduled a phone call to better understand our predicament/requirements, and found a way to get our immediate need handled (at an acceptable price point) before worrying about the next phase of the relationship.
Clearly Designer #4 gets the whole hero idea.
So the next time you get a call from an advisor in need, see if you can be their hero.
Then watch the relationship blossom.