We speak, write and coach about it endlessly.
Wholesalers navigating the treacherous waters of the great Sea of Wholesaler Sameness.
And Scott McKain knows a thing or two about this topic.
Scott presents cutting-edge ideas with razor-sharp clarity for audiences around the world.
Feb 2013 update: His latest book, “Create Distinction: What to Do When ”Great” Isn’t Good Enough to Grow Your Business” follows up on Collapse of Distinction: Stand out and move up while your competition fails which was named one of the “Ten Best Business Books” of the year by the Miami Herald, Sacramento Bee, and numerous other major publications.
He is also the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty.
He has been honored with induction into the “Professional Speakers Hall of Fame” — and is a member of the “Speakers Roundtable,” an elite group of twenty business speakers considered by many to be among the best in the world.
Scott McKain has made several appearances on FOX News Network as an Analyst and Commentator. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC’s “Today” show…to a remote outpost near the Amazon…all 50 states, seven Canadian provinces…and from Singapore to Sweden…Mexico to Morocco.
Today you get to listen to his thoughts here – enjoy.