[Ed. Note: The first in a continuing series of ‘Short Take” posts that we hope provide food for thought and reflection. They are borne out of the discussions we have everyday with our clients.]
Old couches:
Worn and tattered on the arms.
Exceedingly comfortable.
Sleep inducing.
Overly comfortable wholesalers:
Worn and tattered in the briefcase.
Dangerously comfortable.
Sleep inducing.
Being comfortable is for couches, not high performing wholesalers.
Our jobs are too big and the payoff is too large to get too comfortable.
Brotherhood of the Bag is now available both in print and via Kindle.
A Very Good Question
UPDATED: Most Important Areas For Wholesaler Improvement (Hint: It’s Deja Vu All Over Again)
Defending the Honor of Wholesaling
The Typical Wholesaler vs The Great Wholesaler – An Infographic
Video: How To Create Your PVP-Peerless Value Proposition®