Quick.
Describe the essence of what you do for advisors in a short sentence.
Make it both brief and provocative.
Will it pique the prospect’s imagination and promise that good things are going to happen out of an otherwise ordinary wholesaler encounter?
In the late 1960’s two TV executives needed a way to get you and me, after reading TV Guide, to choose their shows over all other listings.
They came up with what is now known in Hollywood as the High Concept.
After +15-years of service to our wholesaling community, I've now retired - and I’m committed to keeping all our resources available for future generations of wholesalers and their leaders – but only as long as it makes fiscal sense.
Please consider a seamless, no fee donation using Zelle or PayPal.
Our Zelle address is: shorespeak@gmail.com or use the QR codes.
THANK YOU!
Rob Shore
Founder
Without the High Concept your script won’t get read, your project won’t get funded and your show won’t be watched.
In order to separate yourself from the Sea of Sameness in our business you need a well-polished High Concept aka PVP – Peerless Value Proposition®.
And the conviction, confidence and courage to use it.
This post originally published in our Sunday Night Email.
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Also check out:
12 Ways Wholesalers Profitably Use Their PVP
How Wholesalers Build Confidence by Developing Their PVP Peerless Value Proposition®
Why Wholesalers Need a Great PVP-Peerless Value Proposition®
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Improve Your Wholesaling Performance 1% At A Time
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