Brexit Be Damned – 9 Things Wholesalers Can’t Control and 15 Things They Can

It’s easy to get sucked into the calamity du jour and lose focus.

To that end we offer a bit of perspective.

Things You Can’t Control

You can’t control world and national events (e.g. Brexit, US elections).

You can’t control portfolio manager/fund performance.

You can’t control product pricing.

You can’t control regulatory related issues (DOL).

You can’t control your competition (performance, pricing, etc.).

You can’t control the debate about passive versus active.

You can’t control a broker/dealer’s recommended product lists.

You can’t control the level of engagement (or not) of financial advisors.

You can’t control the season of the year (e.g. summer’s ‘slowdown’).

Things You Can Control

You can control your perspective, as change in our business is a constant; how you react to change is what’s most important.

You can control your conviction to your product story; if your product was great before a sell-off, it’s even better now that it’s available for a better price.

You can control your attitude, and no you can’t change the advisor’s attitude. But you can ensure yours is consistent, steady and upbeat.

You can control the stickiness of your advisor relationships as aided by your PVP-Peerless Value Proposition.

You can control the quality and quantity of your territory marketing plan and solidly building your presence in your absence.

You can control the synchronization of stories and messaging between you and your internal partner.

You can control the effectiveness of your follow up process system.

You can control the commitment you make to advisor reconnaissance.

You can control your commitment to prospecting new sellers. If you’re beating up the same advisors with the same stories in the hopes that they’ll relent and buy, change it up and go talk to some new folks who may well find you, your firm and your product a breath of fresh air

You can control your willingness to adapt. Whether it’s new technology, new products or new systems of selling, you alone will decide if you participate in the change or stay on the sidelines.

You can control how you most productively manage your time.

You can control how much output you get from your office day.

You can control the effectiveness of your work with COIs.

You can control your commitment to being a better student of the business.

You can control your obsession with daily sales, and instead focus on the right activity against the right advisor.

At Wholesaler Masterminds® we help wholesalers and their leaders focus on what they can control.