Nobody cares how much you know, until they know how much you care. ~Theodore Roosevelt
Isn’t that the truth – especially as it relates to the financial advisors that you serve?
And yet far too many wholesalers are showing up and throwing up even as this is written.
Don’t take our word for it.
In an email we received from an advisor comes the line: “Wholesalers never google me. Just lazy”
Which got picked up in a Twitter thread:
Which begs the questions: what sort of sales intelligence are you completing before your cheeks hit their guest chair?
Which is why we have Sam Richter here.
Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world’s most famous brands.
Sam has been featured in thousands of television and radio programs and national and online publications. He presents his customized Know More! keynote and training programs to audiences around the globe.
He is the author of the best-selling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.In 2012, Take the Cold was named “Sales Book of the Year” by the American Association of Inside Sales Professionals, and it was also named a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.”
In addition, Sam has created a tremendous resource to help you find out more about your prospects and clients called YouGotTheNews.com – check it out as we recommend it!
Sit back and learn a ton in this jumbo size (25 minute!) edition of Wholesaler Masterminds® Radio.