We frequently speak to wholesalers about their effectiveness at advisor conferences.
And we have written about it too.
Recently, it has us asking what if?
What if you worked your booth like a political candidate working a room full of moms and babies?
What if at your next conference you attended more speaking sessions/attendee events than you skipped?
What if you sought out your best clients or prospects and intentionally planted yourself next to them at one of those sessions?
What if that session together gave you an additional piece of “connective tissue” that helped solidify the advisor relationship – at the conference and at their office, which you undoubtedly will get access to visit?
What if you had a synopsis of your thoughts and observations about the conference to share with your clients and prospects via email after the event was over?
What if you committed yourself to avoiding the over indulgence that often accompanies 3 days of conference attendance?
What if you relentlessly followed up on that stack of business cards/leads that the conference produced?
What if conference ‘duty’ was a gift and not a burden?
What if the $20,000 to $100,000 that your firm spent on the fee to be at the conference yielded a measurable ROI that defended the reason that the firm is even there?