The Typical Wholesaler vs The Great Wholesaler – An Infographic

The simple fact is that I get to coach truly outstanding folks.

Today, in a discussion with one of those clients, we were lamenting how difficult it is for wholesalers to separate themselves from the Sea of Sameness and measurably increase their MQ-Memorability Quotient®.

Part of the challenge lies in simple DNA.

If you are a analytical person by nature then you are going to naturally default to the numbers and theory of our business.

If you are a creative personality then getting into the product weeds will be much more difficult for you.

The biggest challenge is that becoming more well rounded takes a TON of work – work that The Typical Wholesaler is unwilling to do.

As a result the conversational ability that they have with advisors looks like this:

Conversely, The Great Wholesaler painstakingly applies themselves to their unique ability to lead an advisor down any number of conversational paths – and they do it so seemlessly and elegantly.

As a result the conversational ability that they have with advisors looks like this:

I have a reasonably good idea about where you aspire to be.

Now look in the mirror and answer only to yourself – where are you today?

Wholesalers, what’s your PVP – Peerless Value Proposition®?

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