The simple fact is that I get to coach truly outstanding folks.
Today, in a discussion with one of those clients, we were lamenting how difficult it is for wholesalers to separate themselves from the Sea of Sameness and measurably increase their MQ-Memorability Quotient®.
Part of the challenge lies in simple DNA.
If you are a analytical person by nature then you are going to naturally default to the numbers and theory of our business.
If you are a creative personality then getting into the product weeds will be much more difficult for you.
The biggest challenge is that becoming more well rounded takes a TON of work – work that The Typical Wholesaler is unwilling to do.
As a result the conversational ability that they have with advisors looks like this:
Conversely, The Great Wholesaler painstakingly applies themselves to their unique ability to lead an advisor down any number of conversational paths – and they do it so seemlessly and elegantly.
As a result the conversational ability that they have with advisors looks like this:
I have a reasonably good idea about where you aspire to be.
Now look in the mirror and answer only to yourself – where are you today?
Wholesalers, what’s your PVP – Peerless Value Proposition®?
A View From The Wholesaler’s Passenger Seat – Dr. Bob Froehlich
61 Ways to Kill It in 2017
Sell More To Make Less – The Downside Of Wholesaler Success
A Wholesaler’s Sacred Selling Hours
RESULTS: One Question Survey – Wholesaler Thank You Calls
