Don’t pass this around, but I never went to college.
Nope, not one semester.
And yet my clients assumed that I had, in part because I know how to weave a great story off of today’s headlines.
Some wholesalers can pick up the morning paper, read a headline or two, and run the entire day with a great story to tell every rep that they touch.
Some wholesalers haven’t a clue.
Watch a video lesson, originally recorded in 2010 (the 6 Step Process is timeless), on how it’s done:
As a reminder, the six steps are:
- Read the business page
- What’s the hot story?
- What does it mean for the economy?
- What does it mean for investors?
- What does it mean to the broker?
- How can my firm, my product, or I help?
How can Wholesaler Masterminds assist you in going from good wholesaler to great wholesaler?