Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker
The simple fact is that I get to coach truly outstanding folks.
Today, in a discussion with one of those clients, we were lamenting how difficult it is for wholesalers to separate themselves from the Sea of Sameness and measurably increase their MQ-Memorability Quotient®.
Part of the challenge lies in simple DNA.
7.2 billion.
That’s the number of slices of Kraft cheese produced per year.
But, Kraft’s iconic American cheese is losing ground in today’s America.*
90 days.
That’s how long (or longer) it’s been since the world of external wholesaling got turned upside down.
While there are any number of challenges we face, these are the most pressing.
How do these align with your covid induced challenges?
Talk about a small world.
Our wholesaling universe is just that.
But have you fallen victim to myths and traditions handed down to you from a previous wholesaling generation? [Read more…]
It was the early 1980’s at a No-Name Motel somewhere between Modesto and Fresno in the days before roll-on bags.
