6 Step Process: How to Craft a Story and Spin It – Become a Great Student of the Business

Shhh.

Don’t pass this around, but I never went to college.

Nope, not one semester.

And yet my clients assumed that I had, in part because I know how to weave a great story off of today’s headlines.

Some wholesalers can pick up the morning paper, read a headline or two, and run the entire day with a great story to tell every rep that they touch.

Some wholesalers haven’t a clue.

Watch a video lesson, originally recorded in 2010 (the 6 Step Process is timeless), on how it’s done:

As a reminder, the six steps are:

1. Read the business page
2. What’s the hot story?
3. What does it mean for the economy?
4. What does it mean for investors?
5. What does it mean to the broker?
6. How can my firm, my product, or I help?

How can Wholesaler Masterminds assist you in going from good wholesaler to great wholesaler?