I’m no spring chicken.
Not quite over the hill, but old enough to be able to reflect on things that you may not have seen, heard, or thought about.
Take bank interest rates (stay with me here).
Before 1983, every bank had the same rate on the same type of account.
This ad collage is from The New York Times on May 7, 1960:
How did any one institution stand out, and avoid The Sea of Sameness, when everyone was paying 4 1/2% for bank deposits?
To one bank it was their ‘save by mail’ service.
To another it was the allure of stashing your money in California.
As for me, I want the “3 pc. Silverplate Salad Set”!
What does this have to do with wholesaling circa 2020?
Precious few wholesalers have anything truly unique, product wise, in their bag.
That means you need to develop/strengthen your PVP-Peerless Value Proposition®, which allows you to break out of the 4 1/2% pack.
This post was originally published in the Wholesaler Masterminds Sunday Night Email.