Too Cheesy For Your Practice?

7.2 billion.

That’s the number of slices of Kraft cheese produced per year.

But, Kraft’s iconic American cheese is losing ground in today’s America.*

“Consumers are seeking craft, not Kraft,” said Matt Gould, editor at Dairy & Food Market Analyst. “People want a story, and they want something that’s natural.”

What’s that have to do with your wholesaling practice?

Plenty.

Especially when you consider how creative/innovative/out-of-the-box you allow yourself to be.

While discussing a marketing idea, a coaching client was compelled to ask me if his approach was “too cheesy.”

To determine your unique answer, ask yourself if your advisors would see you separated from The Sea of Sameness with this years’ iteration of the Callan chart (akin to Kraft American Singles).

Or, would you create more memorability by stepping out on a creative limb – and offering a more artisanal marketing approach?

There’s no one way to wholesale, though there is a better whey to bring home the cheddar.

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This post was originally published in the Wholesaler Masterminds Sunday Night Email.
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