I’ll Be Brief

156 years ago.

That’s when one of the world’s finest speeches was spoken.

It was delivered at the dedication of the Soldiers’ National Cemetery in Gettysburg, PA.

Four and a half months after the Union armies defeated those of the Confederacy.

It addressed the principles of human equality embraced by the Declaration of Independence.

The words he spoke were so powerful that they are carved into his D.C. memorial.

Abraham Lincoln’s speech was a grand total of 278 words.

It lasted for just over 2 minutes.

As wholesalers we get paid to deliver highly effective and compelling messages.

We’re reminded again that longer is not better.

Longer is simply longer.

And better is better.

This post was originally published in the Wholesaler Masterminds Sunday Night Email.