One Wholesaler’s Innovative Approach to Getting Email Opened and Read

We’re cynical about email.

Like you, we get a ton of it (and send our own each week) and most do nothing to grab our attention.

Which is why a recent email we received is worthy of comment.

Sent to me by a former coaching client, Toney, the message endeavors to make advisors aware of a lesser known financial planning device – reverse mortgage planning and integrating housing wealth with the retirement plan.

Hi Rob-

Making some progress on educating on reverse mortgage planning and integrating housing wealth with the retirement plan.

Value add wholesalers could be talking about how to secure portfolio drain with a product they do not sell and can bring a true value added idea to the conversation. Always be a student of the game right?

Why This Email Stands Out

The temptation of the GIF image.

Though playing a video from an email message isn’t possible (unless you send the whole, large, video file or a link to the video), this use of this GIF suggests otherwise.

The large red play button invites me to click.

The “Play 1 minute video” promises that I don’t need to take too much time out of my day to view Toney’s message.

Why His Video Message Stands Out

Two words: It’s Personalized!

View his video message here.

In a sea of inbox sameness, Toney stood out and became memorable.

If you want to know more about his reverse mortgage planning and integrating housing wealth solutions, so as to be better informed for the advisors that you serve, ping Toney at tsebra@rfslends.com or check him out at LinkedIn.

If you want to craft emails that get opened, read and acted upon, check out our Online Email Course here.

If you want to know more about the solution Toney used, visit BombBomb.com.