Q: What’s the most recognized word in the world?
Q: What’s the second most recognized?
The Coke brand is so ubiquitous that you can go to almost any corner of the earth, say the magic word, and be clearly understood.
Q: What soda brand was founded before Coke and led in market share before the Great Depression?
The problem was Moxie lost their market leading position during the Great Depression because they pulled back on their advertising.
What’s the lesson for us?
You can never take your foot off of the territory marketing accelerator.
The moment you do your competitor may well become The Real Thing.
Want to become a better marketer in your local region?