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You are here: Home / General Wholesaling / Are You The Real Thing?

Are You The Real Thing?

Featured Posts

  • 51 Posts All New Externals Needs To Read
  • 12 Must Read Posts For Internals
  • 22 Practice Management Posts
  • 16 Business Planning Resources
  • 14 Useful Productivity and Efficiency Posts

Quiz time.

Q: What’s the most recognized word in the world?

A: Okay

Q: What’s the second most recognized?

A: Coca-Cola

The Coke brand is so ubiquitous that you can go to almost any corner of the earth, say the magic word, and be clearly understood.

Q: What soda brand was founded before Coke and led in market share before the Great Depression?

A: Moxie

The problem was Moxie lost their market leading position during the Great Depression because they pulled back on their advertising.

What’s the lesson for us?

You can never take your foot off of the territory marketing accelerator.

The moment you do your competitor may well become The Real Thing.

Want to become a better marketer in your local region?

Check out our Building Better Presence in Your Absence Course.

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CLICK HERE to see all 39 ‘Thought of the Day’ insights (and download the image zip file)

LISTEN: Three Skills NEW Wholesalers Should Focus On

https://wholesalermasterminds.com/wp-content/uploads/2019/10/q8-three_things_new_wholesalers_should_focus_on.mp3

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About Rob Shore

Over 30 years of distribution experience provides the knowledge and granular insights Rob's clients require to assist them with their practices - whether working one on one, in groups, or live events; with senior leaders or frontline wholesalers. [Read More or Contact Us]

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