Are You The Real Thing?

Quiz time.

Q: What’s the most recognized word in the world?

A: Okay

Q: What’s the second most recognized?

A: Coca-Cola

The Coke brand is so ubiquitous that you can go to almost any corner of the earth, say the magic word, and be clearly understood.

Q: What soda brand was founded before Coke and led in market share before the Great Depression?

After +15-years of service to our wholesaling community, I've now retired - and I’m committed to keeping all our resources available for future generations of wholesalers and their leaders – but only as long as it makes fiscal sense.

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Our Zelle address is: shorespeak@gmail.com or use the QR codes.

THANK YOU!

Rob Shore
Founder

ZELLE

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A: Moxie

The problem was Moxie lost their market leading position during the Great Depression because they pulled back on their advertising.

What’s the lesson for us?

You can never take your foot off of the territory marketing accelerator.

The moment you do your competitor may well become The Real Thing.

Want to become a better marketer in your local region?

Check out our Building Better Presence in Your Absence Course.