Are You Hiding Behind Busy?

You drove 300 miles this week.

You saw 24 advisors.

You made 43 outbound calls.

You sent 38 outbound emails.

You worked from 7:00 AM until 9:00 PM four out of five days this week.

BUT

Did you see the right advisors in that 300 mile journey – and were some of them seen out of habit (versus turning over new rocks)?

Was the quality of the meeting with the 24 advisors you saw consistently high, or did you simply pad the activity report?

Of the 43 calls you made, how many were to COIs?

How many were thank you calls?

How many were to ‘love up’ your advisors?

Were the 38 outbound emails even opened? Read? Acted upon?

In the 60 hours you worked this week, how much of that work time was just plain busy and how much was truly effective?

Don’t hide behind busy.