Periodically you need to air out the brain.
And to take inventory of your practice.
To re-calibrate and then press forward with your Career Year
Have you ever conducted a SWOT analysis on your region?
Strengths – What gives you the competitive edge over the other wholesalers in your region?
Staying away from strengths that are product and service based, and focused instead on the strengths that you provide.
Not sure what those might be?
Invest in our Successfully Creating Your PVP – Peerless Value Proposition® video learning lesson and you’ll get step by step ideas about how to strengthen this muscle.
Weaknesses – How are you disadvantaged relative to other wholesalers in your region?
Stay focused on you and what you can control when you answer this question.
Are you in need of presentation skills training?
Need to be more technologically proficient?
Are you a poor student of the business?
Commit first to the inventory of your weakness – then formulate a plan to address one or more of those weaknesses this summer.
Opportunities – What are your three best opportunities that lie in front of you for the next 6 months?
By producer segment.
Threats – There’s a potential issue looming in the distance for every one of our businesses.
How are you prepared to counter the effects of them when they descend on your business?
Do you have contingency plans?
Once you have completed your SWOT analysis, and if you find yourself in need of some assistance with making your Career Year come to fruition, contact us to see if we can help.