Call them VCs or Angel investors.
They’re folks that listen to endless pitches from wide eyed, eternally hopeful entrepreneurs who think they have the next billion dollar valuation.
In the pitch, Angels need to feel the conviction of the entrepreneur’s ideas.
They have to understand the new company’s unfair advantage.
And when the entrepreneur is pitching well, they will instill FOMO:
Fear of Missing Out.
Not too different from your role as a wholesaler.
With the advisor being your Angel.
Do you deliver your product presentations and sales ideas with conviction?
Can you articulate/demonstrate the unfair advantage of both you and your firm?
And when, if you do manage to present with conviction and present the unfair advantage, is there any believable FOMO that you can display?
They are the technology hopefuls.
You are the hopeful wholesaler.
You share the same objective.
To get funded.