Your PVP – Peerless Value Proposition® is the most powerful tool you have in the fight to survive the vicious waters of the wholesaling Sea of Sameness.
Everyday we work with coaching clients on the development of this critical dimension of the wholesaler’s overall competency.
And here’s what we know: developing your PVP – Peerless Value Proposition is hard work.
Here’s what else we know: developing and implementing a marketing plan around that PVP is even harder work.
And yet the payoff for all this hard work is both substantial and measurable.
It begins with the question:
What do you do that no one else can do and, if anyone does it, they don’t do it as well as you?
To start your PVP discovery process you need to consider what it is about you, your process, or your practice that clearly defines and separates you from the Sea of Sameness.
Consider your:
- Tenure
- Technological capabilities
- Credentials
- Team (internal, scheduler, etc.)
- Educational background
- Prior job history
- Hobbies and interests
- Product acumen
- Morals
- Presentation ability
- Faith
- Integrity
- Service level
- Interpretive skills (complex becomes easy)
Only once you stand back and take an inventory of what makes you and your region tick can you begin the process of formulating an effective and lasting PVP – Peerless Value Proposition®.
Want more PVP info?
In addition to our live presentations and coaching engagements, we have our most affordable option – our video learning Successfully Creating Your PVP- Peerless Value Proposition®
Brotherhood of the Bag, A Wholesaler’s Handbook has arrived! See it at Amazon.com
16 Things That Keep Wholesalers Awake At Night
How To Move Advisors From Being Interested To Producing
Creating Powerful Wholesaler First Impressions – Bill Acheson
3 Reasons Why Wholesalers Stray From The Basics – Don Connelly
The Wholesaler’s Commitment To Service
