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Archives for 2012

6 Ways Wholesalers Can Market Like Coca-Cola

What if you had the ability to become the Coca-Cola of your region?

A force so large that other brands (wholesalers) get cold sweats just thinking about squaring off against you.

A brand (you) so prevalent that virtually most advisors were drawn to your offering.

Just how powerful is the Coca-Cola brand?

[Read more…]

One Great Sales Idea

Look at your bookshelf right now.

I’ll bet you can tell, in the event the book was a gift, exactly who gave it to you, when you received it and for what reason.

Books are like that – they stick in our memory.

[Read more…]

Improving Wholesaler Presentation Skills – Alan Parisse

Frequently we get asked about wholesalers and their ability to be more effective in front of audiences of advisors and/or public customers.

Hence today’s expert guest, Alan Parisse

Rising from garbage collector to Wall Street executive, Alan combines insight and wit to deliver powerful and useful messages to audiences around the world.

[Read more…]

A Wholesaler’s Best Practices Gap

Yesterday I was speaking to a coaching client that I’ve had the privilege of working with for the last 12 months.

We were debriefing his progress during our time together and I commented that he really has done a fine job aligning his best intentions with his best practices.

And that’s the thing with the great wholesaler versus the typical wholesaler.

[Read more…]

The Wholesaler’s Three in ’13

Along the path of your business planning you’ll be asked for (or should be asked for) your goals for the year ahead.

These lists of goals too frequently find their way into your plan but aren’t reviewed as much as they should be.

Recently we started asking this simple (not really simple) question of our Wholesaler Masterminds Coaching clients:

[Read more…]

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