How Can Wholesalers Become a Category of One?

What are the best practices of the best companies?

How do you set yourself apart from your competitors and turn your practice into a market leader?

For these questions and more we have Joe Calloway with us.

Joe is a performance coach and advisor who helps great companies get even better.

He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action.

Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Saks Fifth Avenue and American Express.

He is the author of four ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

We are delighted to have had the chance to spend 16 minutes and 46 seconds with Joe.

We believe you will be delighted as well.

Joe will have an article in the next issue of I Carry The Bag…the official magazine of wholesaling, celebrating it’s second anniversary – are you subscribed yet?

If not, look at what you’ve missed.