We speak A LOT about PVP – Peerless Value Proposition®.
And there is something important you need to know.
If you can’t swim, stay out of the PVP water.
You see, in order to put your PVP into action you need to do more than what most wholesalers do.
They put their toes into the PVP – Peerless Value Proposition® waters simply by sitting on the edge of the pool, dangling their feet in the water – while holding a cocktail.
For them, it’s a just a pool party.
Said another way, they make a half assed attempt of developing and marketing the one thing that will solidify their MQ – Memorability Quotient® with their clients and prospects.
Coca-Cola does not take their brand development half-heartedly.
Neither does Apple, Porsche, Callaway, Budweiser or the Wall Street Journal.
So why do you?
In some cases, wholesalers are just afraid to swim in the pool.
They believe they might get in over their head and look foolish to the advisor.
They believe they don’t have the creative skills to develop a solid PVP.
They believe they are too late to the PVP party because “everyone else is already doing it” (we heard that one yesterday).
Let’s be 100% clear.
The market is crying out.
Begging for you to be discernibly different than the last suit, with the last briefcase, that walked into the last office holding the same brochure with a different logo on it.
So we invite you to come to the wholesaler PVP pool party – but we implore you get into the PVP pool and swim out to the deep end.
Get the course Creating and Marketing Your PVP- Peerless Value Proposition here – and if you don’t think it worth the money we’ll give you your money back. Period.