Tell me where you rank, marketshare wise, at your Top 5 focus firms/accounts.
Are you the dominant player?
Do you instill fear in other wholesalers?
If you answered ‘no’ then you now know why Bill Guertin is with us for this segment of Wholesaler Masterminds Radio.
Bill wrote the book The 800-Pound Gorilla of Sales: How to Dominate Your Market and he specializes in working with the sales departments of professional sports teams.
That means that the last ticket package you bought for the Bulls, Rockets, Cyclones, etc. was likely sold to you by a professional that Bill trained.
He’s the Chief Enthusiasm Officer (CEO) of The 800-Pound Gorilla, a sales, marketing and communications company based in suburban Chicago, IL. Bill and his dynamic team work with companies nationwide on improving sales performance, inspiring great customer service, and consulting on creative marketing techniques. His list of current clients includes several community banks and Park Districts, as well as the ticket sales departments of professional sports teams from the NBA, NHL, Major League Baseball, and Major League Soccer.
In addition to The 800-Pound Gorilla of Sales: How to Dominate Your Market (John Wiley & Sons), he also co-wrote Reality Sells: How To Bring Customers Back Again and Again By Marketing Your Genuine Story (WBusiness Books), a Gold Medal-winning book in the 2008 Sales Book Awards.
Enjoy our discussion with Bill and read his article coming this Spring in I Carry The Bag…the official magazine of wholesaling.