Maybe you are a seasoned veteran that has lost a bit of your moxie.
Maybe you are a young wholesaler just starting out, somewhat tentatively, on the career journey.
In either case, developing a strong PVP – Peerless Value Proposition® can be just the medicine that you require to harness the confidence that you need.
Let me explain with one case study.
Jill (not her real name) is a wholesaler, and coaching client, that has only been in the field for less than one year and she confides that she’s not adding any value to the advisors that she calls on.
Note: I don’t care what your feeling is about the word ‘value’ (as so many folks apologize for using it), but the reality is if Jill feels she’s not adding it she’s got a problem to address.
When introduced to the concept of PVP, Jill first suggests that she’d be hard pressed to find what hers would be.
So I peppered her with questions that revealed a true passion that Jill has for helping advisors construct effective, risk controlled, and favorably profitable portfolios.
In fact I learned that Jill lives and breathes the topic.
She reads and listens to more about the topic than
The acid test question came when I asked her if she could hold her own with any advisor, young or old, when it came to the topic – and she exclaimed, “Yes!” almost immedaitely.
In fact this was the point where Jill got a huge uptick in her confidence.
She realized that while she might be newer on the wholesaling scene she had a talent that would allow her to stand toe to toe with advisors and become a truly valuable resource to their business.
And that is just one brilliant by-product of discovering and harnessing your PVP.
So tell me, what’s your PVP?
Get all the information from our teleconference: CREATING AND MARKETING YOUR PVP-PEERLESS VALUE PROPOSITION®