Some wholesalers can pick up the morning paper, read a headline or two, and run the entire day with a great story to tell every rep that they touch.
Some wholesalers haven’t a clue.
Watch a video lesson on how it’s done:
As a reminder, the six steps are:
- Read the business page
- What’s the hot story?
- What does it mean for the economy?
- What does it mean for investors?
- What does it mean to the broker?
- How can my firm, my product, or I help?
