That’s how long (or longer) it’s been since the world of external wholesaling got turned upside down.
While there are any number of challenges we face, these are the most pressing.
How do these align with your covid induced challenges?
According to our LinkedIn Poll that just ended, here’s how wholesalers and leaders view their greatest challenges:
Be sure to read our post:
Updated for Great Wholesalers -14 Ways to Always Be Closing
Here’s our thoughts about getting advisor conversations:
It didn’t work BC (Before Covid).
Why should it work now?
It’s rarely (never?) been successful for your internal partner.
So why are you thinking your outcome will be different?
Advisors have rarely responded to the, “Let’s spend 10 minutes on the phone so I can pummel you with product stats and then share a pithy product sales idea with you” email outreach.
Yet, as I write this, hundreds of work from home wholesalers across the land are doing just that.
And then they become frustrated because their acts of futility are not working.
“What’s a better way”, you ask?
Appeal to the advisor’s innate need to 1) grow assets, 2) expand new households, and 3) make their practice more effective/efficient.
Or, spend the time to understand where the ‘what you have’ (product) intersects with the ‘what they do’ (the business model of their practice).
Both of these approaches have surprisingly (to some, not us) high success rates in generating advisor conversations.
They are now table stakes for your wholesaling practices’ future success.
Reminder: For additional 3rd party content to help you grow your practice and be of value to your advisors, visit our Wholesaler Masterminds® LinkedIn Group page.