Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker
Years ago there was a running joke that I had with a friend in our business.
As we would sit and catch up, both excited to share the events of the day/week, one of us would finish speaking and then look at the other and say, “But enough about me, let’s talk about me!”
And sometimes wholesalers, in fact all sales professionals, are guilty of a misguided focus.
I had a boss that always used to say, “Your best clients are your competitors best prospects.”
Which means you need to guard the relationship you have with your top producers – closely.
That said, have you ever wondered how much is too much when catering to needs of your very best clients?
Ever heard of the freshman 15?
While you may be associating this weight gain phenomenon with the first year of college, the truth is that a wholesaler’s first year in the field is subject to the same perils.
And some wholesalers never recover.
Hopefully you have had a chance to read the post from last week entitled CNBC Says The Sky Is Falling, Again – What Are 7 Things A Wholesaler Should Do?
And that was written BEFORE the S&P downgrade.
If you are like many wholesalers, today you are looking for talking points that will assist you in crafting the message I spoke of in the post linked above.
Here are some places to look today:
Wholesaler are always asking us how to shorten the sales cycle and get advisors to ‘buy’ their products.
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