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That’s our thought when we opt-in for any email subscription.
One of our favorites is Fortune CEO Daily.
The days of the lone wolf wholesaler are dead.
That’s right, the wholesalers that profess the credo of “I just want to be left alone to do my job” are become extinct as quickly as the Antillean Giant Rice Rat.
Welcome to the age of the franchise player.
Franchise players (FP’s) are wholesalers who:
You’re screaming down [insert freeway, highway or byway name here] and your caller id flashes an unfamiliar number.
After your next appointment, you listen to voicemail.
On the other end of the line is a National Sales Manager or Divisional Sales Manager from a competing firm (or a recruiter representing that same firm).
In their message, they explain that they have an opening for which you might be a great fit.
What does the great wholesaler do?
Would you rather have a long-tenured sales machine, void of empathy, or a new(er) wholesaler who connects well on an emotional level with advisors, but is just starting their journey?
This paraphrased question came from a coaching client recently, as they were having issues with their internal partner.
At some point in your wholesaling career, you will be faced with a territory cut/realignment.
From a management perspective, it occurs because you have grown your territory (congratulations) to the point where it can now sustain another wholesaler.
The technical term is sales enablement tool.
And in the dark ages of wholesaling a cutting edge sales enablement tool was the mobile phone – the kind that had a base unit mounted in the trunk and a hand held receiver mounted on the floorboard of the passenger compartment.
With the advent of mobile, a road warrior could now scream down the freeway engaged in full conversation between advisor appointments. [Read more…]
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