Dear Wholesalers, It’s Not About You

Years ago there was a running joke that I had with a friend in our business.

As we would sit and catch up, both excited to share the events of the day/week, one of us would finish speaking and then look at the other and say, “But enough about me, let’s talk about me!”

And sometimes wholesalers, in fact all sales professionals, are guilty of a misguided focus.

A focus that’s on them.

Their product.

Their outcome.

Versus the client or prospect in front of them.

Good thing Bob Burg’s new book (co-authored by John David Mann) It’s Not About You is about to be released.

You might also know their other works including the best selling The Go-Giver and Endless Referrals.

In addition to being a wildly successful author, Bob’s speaking takes him around the world and he has addressed audiences ranging in size from 50 to 16,000. He has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Please enjoy this time we spent with Bob.