You already know about The Sea of Sameness.
It’s that body of water that will swallow you up, unless you learn how to distinguish yourself from your competition.
Recently I learned of another sales body of water.
Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker

One great PVP – Peerless Value Proposition® that our clients develop is assisting financial advisors with their marketing and the branding of their practice.
It’s a powerful opportunity to assist the advisor because most manage money well but market poorly – at best.

A divisional manager coaching client was telling me about an activity he was doing with COIs.
I questioned him as to why he was the one engaging in the activity that a lesser trained, less expensive staff member could do with the exact same results.
And the rationale holds true for wholesalers as well.