No Excuse For This Excuse

The company’s founder was one of Fortune’s 30 Under 30.

Their website was gorgeous.

Their prices appeared more than fair.

And I was in the the market for their service – a ready, willing and able buyer.

A call to their 800 line resulted in a ‘we’ll call you back’ message after two minutes on hold.

Upon reaching someone on their chat interface, they apologized for the delay, it’s their “busy season”.

When a rep called to pitch the product, they apologized again, it seems they have had tremendous growth.

During a misstep in the free trial period, still another employee opined that they were just so busy.

Here’s the thing, busy is not an excuse.

The word ‘busy’, that rolls off of their lips, lands in my ears as ‘you have grown too fast, you’re not handling the growth well and your service levels are suffering.’

Are you just too busy for me and my business?

Which makes a slam dunk, credit card in hand, ready to buy prospect stop cold, and question if they have found the right company.

Wholesalers, I know you’re crazy, insane, hair on fire, busy.

And busy is not an excuse.

Also Read: Are You Hiding Behind Busy?