Wholesaler Struck By Lightning

Have you been hit?

By the Morningstar Gold/5-Star/Lipper Leader fund that kills the competition.

By the VA that has the best positioned rider on the street.

By the REIT that is closing in 30 days, and money is pouring in.

Most wholesalers have been there at least once.

And that’s easy money.

But more often, you are wholesaling through the assorted ups and downs of market and product cycles.

It’s during that time you need to:

• innovate
• take risks
• see one more advisor
• tune up your marketing
• make the extra phone call
• get out of your comfort zone
• nurture the relationship you have/wish to have with COIs
• put your PVP-Peerless Value Proposition® on full display

If you’re fortunate, lightning will strike you again.

But, “In order to get struck by lightning, you have to stand in the rain.” ~Joan Rivers

This story is excerpted from Brotherhood of the Bag: The Sunday Night Edition – on sale at Amazon.