Menu
  • Home
  • Testimonials
  • LinkedIn
  • YouTube

Wholesaler Masterminds®

Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker

  • Blog
  • Blog Archive
  • Podcast
  • About
  • Home
  • Blog
  • Blog Archive
  • Podcast
  • Testimonials
  • About

You are here: Home / General Wholesaling / Too Cheesy For Your Practice?

Too Cheesy For Your Practice?

Featured Posts

  • 107 Open-Ended Profiling Questions for Wholesalers To Ask Financial Advisors
  • 105 Great Questions Wholesalers Should Ask Advisors
  • 51 Posts All New Externals Needs To Read
  • 12 Must Read Posts For Internals

7.2 billion.

That’s the number of slices of Kraft cheese produced per year.

But, Kraft’s iconic American cheese is losing ground in today’s America.*

“Consumers are seeking craft, not Kraft,” said Matt Gould, editor at Dairy & Food Market Analyst. “People want a story, and they want something that’s natural.”

What’s that have to do with your wholesaling practice?

Plenty.

Especially when you consider how creative/innovative/out-of-the-box you allow yourself to be.

While discussing a marketing idea, a coaching client was compelled to ask me if his approach was “too cheesy.”

To determine your unique answer, ask yourself if your advisors would see you separated from The Sea of Sameness with this years’ iteration of the Callan chart (akin to Kraft American Singles).

Or, would you create more memorability by stepping out on a creative limb – and offering a more artisanal marketing approach?

There’s no one way to wholesale, though there is a better whey to bring home the cheddar.

_______________
For additional content to help you grow your practice, and be of greater value to your advisors, visit our Wholesaler Masterminds® LinkedIn Group page.

This post was originally published in the Wholesaler Masterminds Sunday Night Email.
Subscribe here!

Related Posts

  • 14 Guaranteed Ways to Achieve Success With Your Internal Wholesaler
  • Advisor Elephant Hunting: Use LinkedIn to Get References and Recommendations
  • Wholesalers should find out where it hurtsTell Me Where It Hurts: 10 Questions For Business Planning With Financial Advisors
  • A Very Good Question
  • wholesaler's emails to advisors are being ignoredStats For Wholesalers Who Send Emails

Search Over 1,000 Posts!

Most Popular Posts

CLICK HERE to see all 39 ‘Thought of the Day’ insights (and download the image zip file)

THOUSANDS OF WHOLESALERS HAVE READ IT – HAVE YOU?

Wholesaler Masterminds Follow-up Task Worksheet

© 2025 shorespeak, L.L.C. | All Rights Reserved

Terms, Conditions & Privacy Policy

Copyright © 2025