He stopped writing bi-weekly emails to his advisors.
Because he had a consensus of one who suggested his emails were of no value.
She decided that her PVP-Peerless Value Proposition® wouldn’t work.
Because she had a consensus of one who wasn’t in need of her added value.
One, it seems, was all the quorum needed to give up on what was likely a terrific idea/plan of action.
Oh, and never mind all the other folks who received that email, or who were recipients of information borne out of that PVP, who simply stayed quiet (and were likely appreciative of the information).
No, we give voice – loud voice – to the consensus of one.
Why do we do that?
Why do we allow ourselves to be influenced not by the quiet many, but by the single, vocal, opinionated, one?
Here’s the thing: you and I are going to need to experiment with all kinds of new and different ways to touch clients, prospects and COIs for the foreseeable, rona-induced, future.
For the sake of our sanity, repeat after me, “I will not give up based on the single, random feedback generated by the consensus of one.”
Reminder: For additional 3rd party content to help you grow your practice and be of value to your advisors, visit our Wholesaler Masterminds® LinkedIn Group page.
This post was originally published in the Wholesaler Masterminds Sunday Night Email.