It was the final coaching session of this wholesalers’ Focus Fifteen engagement.
Unaided, he provided the following terrific success story:
Client: I really have enjoyed the coaching calls. Did want to let you know I’ve started using my PVP-Peerless Value Proposition®, had some success with it.
On the 30th of December, I got on a team call with a new bank that I just started covering during the pandemic.
I’ve never met anyone on the call.
And it was on the 30th, so it was probably the worst speaking spot you can get, right?
So I log on. Most the advisors with the bank aren’t on the call, but there’s a handful that are.
But the main guy that I’ve been trying to get a hold of was on there.
They really asked me to talk product, and I think I had 15-minutes, and I probably talked product for about six minutes or so.
Since it’s a new group, I talked about myself for maybe two minutes, but then I turned that into the rest of the time where I went through my PVP-Peerless Value Proposition®.
At the end of the call, it was just crickets. No one had any questions, which happens sometimes on calls.
I hung up thinking how all this is may be a waste of time, but had a few advisors that were on the call actually reach out to me afterwards with interest.
Some mentioned product, but they all mentioned parts of the PVP-Peerless Value Proposition®.
Then, the one top advisor (through the market metrics) that I was really trying to get a hold of, reached out as well and showed a lot of interest, specifically in the PVP-Peerless Value Proposition®.
So it’s now going to get me one-on-one time with him.
I was pretty excited about that.
Coach Rob: That is textbook, my friend.
That is textbook PVP-Peerless Value Proposition® success. [also read: 12 Ways Wholesalers Profitably Use Their PVP-Peerless Value Proposition®]
And I applaud you for having the wherewithal to go use it and I applaud you for leveraging it up.
My encouragement to you is, we are famous as wholesalers for “it works so well, that I stopped doing it”, right?
So don’t let that happen to you on this.
You just saw the great opportunity that a well-crafted PVP-Peerless Value Proposition® brings you.
When a top advisor, I don’t care which firm it is, calls you back to say, “Yeah, about that thing you were talking about, that wasn’t about product.”
That’s a beautiful thing. So congratulations.
Client: Well, I appreciate all the help and really enjoyed working with you.
What’s your brand as a wholesaler (hint: it’s not about product or service)?