Wholesaler Relationship Trouble

“I pride myself on great relationships.”

It’s a hallmark of wholesaling.

It’s a reason firms pay up in the recruitment process.

And it’s a reason why your practice may be lagging.

While solid relationships are critical to your cause, they may inadvertently have you fall victim to:

• Neglecting your cutting edge product knowledge. Who needs depth of product when you have depth of relationship?
• Forming lazy appointment habits. Who cares if you discuss golf/football/hunting for 45 minutes?
• Assuming business will come. Who needs to ask for the business when the relationship infers it will be done?

The more tenure you have, the more susceptible you are.

Great wholesalers are mindful of, and work hard to avoid, relationship trouble

As published in the Wholesaler Masterminds Sunday Night Email.

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