“Can you evaluate my LinkedIn profile?”
It’s a question we get from time to to time here at Wholesaler Masterminds®.
And consistently there is one glaring area of improvement that we discover.
Kim Peterson Stone delivers the most effective and profitable online relationship building – with offline, long-term gain techniques – based on real world results.
In 2009 she founded and currently runs, a digital marketing agency, CommonSenseHealth.org, within the health and wellness space.
Under her leadership she’s directed relationship building campaigns that have generated hundreds of thousands of followers, subscribers and Tribe members who then become consumers … hungry for the next product or service offered.
Kim has attracted over 169,000 Followers on LinkedIn and has written over 240 articles on productivity, social selling and on how to acquire more clients by finding common ground on which to build relationships.
Kim’s passion is inspiring others to reach their fullest potential by living fearlessly with a no excuses approach. She speaks, writes and teaches these principles to organizations, companies and groups regularly.
To inquire about booking Kim Peterson Stone for your next event through Wholesaler Masterminds Speakers Bureau contact us at firstname.lastname@example.org
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How to Create a Compelling Summary on LinkedIn
In terms of online relationship building, your LinkedIn summary is one of the most powerful tools to help you get found and share what you are all about in a fast and concise way.
Your LinkedIn summary is the condensed version of your story. Make sure that you share not only your credentials and your experience but your passions, interests hobbies, and what inspired (and inspires) you to do what you do.
A few questions to ask yourself when putting together your LinkedIn Summary are:
Who is your ideal client or who do you most enjoy working with? Paint a picture of your ideal client avatar and explain why you are so passionate about helping them achieve their goals.
What are you passionate about?
Retirement planning? Millennial marketing? Generational wealth transfer? Philanthropic endeavors? How did you start your journey and why are you involved in these various activities? What makes you so committed to making a difference in this particular area?
What types of services or products do you provide?
Do you specialize in any unique offerings? What differentiates you from similar type products in the marketplace?
What or who inspired you to get into this particular line of work?
Tell your story of what led you to this point in your career. Were you inspired by your parents? A teacher? A life altering event? Or was this something that you had an interest in since you were young?
Where can they learn more or reach you?
Do you have a white paper, article or video that you would like to direct people towards? Think in terms of offering information that would be of benefit to them, not something that would be directly selling you or your company. If so, including the link. You can add your email address and your phone number as well.
The objective is to give a more personalized view of what you are bringing to the table.
You want to explore synergies between you and potential clients before making your initial contact … and creating a well-crafted summary section will help you just do just that.
If you aren’t comfortable writing your own summary, hire it out!
You can find someone with expertise in this area by doing a search on LinkedIn, Google or a virtual assistant work place like Fiverr.
This is a prominent aspect of your presence on LinkedIn and if you don’t feel comfortable putting the final version together yourself, it’s worth the investment to have someone with more experience wordsmithing to put it together for you.
Invest the time in crafting your ideal LinkedIn Summary, it will provide you with a virtual handshake that will help you initiate conversations with your ideal prospects around the clock.
Written by Kim Peterson Stone