“Faced with the task of persuading advisors to do what we want (sell our product), most of us expect, and often encounter, resistance.
We see the advisor as an adversary and might resort to coercion or manipulation in order to get our way.
But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us.
At that point, our relationship with the advisor is weakened and our influence dramatically decreased.
There is a better way.”
The adapted excerpt above is a compelling reason to wrap your ears around what our guest Bob Burg has to say.
In Bob’s second visit here at Wholesaler Masterminds Radio (here’s his first), Bob gives us insights into Adversaries into Allies: Win People Over Without Manipulation or Coercion.
Bob is always filled with exceptional information – and today’s visit with him demonstrates that yet again!