I was in San Antonio speaking to a group of super talented wholesalers.
The speaker before me was the national sales leader of a mid-size broker dealer.
As a COI he was invited to give his perspective to the team.
In his presentation he was focusing on the best practices of wholesalers that call on his firm and the areas that are in need of improvement.
Don’t ignore the producers in the middle of the sales pack.
It’s what Wholesaler Masterminds calls the ‘Movable Middle’.
Many wholesalers focus on two distinct groups: the folks at the top of the sales charts (because everyone wants to bag an elephant) and those producers that are newer to the firm (in an effort to build allegiances with new arrivals).
Yet this manager stressed the importance of also focusing on that broad swath of advisors that are firmly placed in the middle.
And we think he is right.
After all, somewhere is the middle is the next elephant. And doesn’t it make sense to have them as a raving fan of you and your firm now, before they blow up, grow tusks and are then impossible to schedule time with?
Idea: Assuming you have a relationship with the COI (and if you don’t, shame on you and read this) offer to do a training specifically for the Movable Middle advisors that she/he recommends.
The training should focus primarily on a product concept, value add, or your PVP-Peerless Value Proposition and not your specific product.
It’s a GREAT way to build relationships with COIs and the advisors recommended by them!
Get information about Wholesaler Masterminds Coaching and let’s see if professional coaching makes sense for your career.