Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker
Your PVP – Peerless Value Proposition® is the most powerful tool you have in the fight to survive the vicious waters of the wholesaling Sea of Sameness.
Everyday we work with coaching clients on the development of this critical dimension of the wholesaler’s overall competency.
And here’s what we know: developing your PVP – Peerless Value Proposition is hard work.
We are on LinkedIn every day.
Multiple times per day.
And we have seen every conceivable profile.
So, how do you know if yours might suck?
What skills will it take to achieve your best year yet?
Here’s 17 worthy of serious consideration.
What if you had the ability to become the Coca-Cola of your region?
A force so large that other brands (wholesalers) get cold sweats just thinking about squaring off against you.
A brand (you) so prevalent that virtually most advisors were drawn to your offering.
Just how powerful is the Coca-Cola brand?
A reader of this blog and student of the Wholesaler Email Clinic writes to us:
“How you would formulate a meeting request email where you have no value add and [product] from a firm no one has heard of to a group of pure RIA’s?
My conundrum is I cannot lead with business building tools because I have none, I should not lead with product and there is no brand recognition to a group of folks that don’t know me from a whole in the wall. [Read more…]
