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Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker

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When I Saw NotebookLM by Google

My brain just exploded.

Over the weekend I read about NotebookLM from Google. From their website:

“Upload PDFs, websites, YouTube videos, audio files, Google Docs, or Google Slides, and NotebookLM will summarize them and make interesting connections between topics, all powered by Gemini 2.0’s multimodal understanding capabilities.”

And while I’m still getting my head around it, check this out: I simply provided the URL of our Wholesaler Masterminds® website – and less than 5 minutes later a SIX MINUTE, two person discussion, “podcast” episode was produced.

You can give a listen here: [Read more…]

Top Producer Gone Wild! What Would You Do?

We wrote the following to our weekly Sunday Night Email readers and we asked for replies with comments/thoughts/suggestions about how to handle this awkward situation (that MANY wholesalers had been in).

Being the amazing folks that they are, not only did we received a bunch of comments, some expressed an interest in knowing what others suggested.

To that end:
(more…)

7 Marketing Lessons Great Wholesalers Learn From Iconic Brands

Back in 2012 (2012?!) we wrote: 6 Ways Wholesalers Can Market Like Coca-Cola.

Lately we’ve been thinking about wholesaler marketing and what we can learn from other iconic brands.

[Read more…]

Which Types Of Advisor Marketing Touches Are The Most Effective For Wholesalers?

Is email still effective?

Can speaking at broker dealer events provide the advisor eyeballs and attention you desire?

How do industry conferences rank in the hierarchy of productive wholesaler marketing activities?

[Read more…]

Survey Findings: What Do Advisors Look For In Wholesalers?

Our friends at YCharts have released a new white paper, What Do Advisors Look For In Wholesalers?.

It attempts to answer:

What do advisors look for in their wholesalers?

How can wholesalers make the biggest positive impact on an advisor’s business as a whole?

What can wholesalers do to create even more value for the advisors they work with?

[Read more…]

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