Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker
Ed. note: This article was originally written by a sales manager who wishes to remain anonymous.
I’ve enjoyed great partnerships with wholesalers over the years, and most of the meetings I’ve planned have involved wholesalers.
Whether it’s sales coaching or a new product roll-out, wholesalers usually add an important dynamic to meetings.
I normally welcome this group of business partners to participate.
But not always.
As a wholesaler, you know your most precious commodity is time.
How you manage that time during the day will determine how many dollars you raise, where you stand in the sales rankings at the end of any given month, and ultimately how well you succeed in your territory.
Caring for that commodity while trying to fit in five, six, or even seven appointments a day is always a challenge.
Go out to Google right now and search for “People do business with people that they like” and then stand back.
You’ll find 1.25 million results, and there is a broad range of opinions on both sides of the argument.
Here’s what we know to be true: we can’t name one wholesaler who is at the top of their game that got there by being unlikeable.
Oh what a year it was.
One of the amazing years in which the stars aligned for most firms/wholesalers in a way that hasn’t been experienced in years.
