We’re cynical about email.
Like you, we get a ton of it (and send our own each week) and most do nothing to grab our attention.
Which is why a recent email we received is worthy of comment.
That Time I Outsourced Authenticity
It sure seemed like a great idea.
After all, I thought writing thank you cards to advisors was a bit of a menial task.
So, in year two of my wholesaling career, I decided to employ an assistant to write the cards.
Your Wholesaling Reality Check
Yes, the job is demanding.
Yes, the job is stressful.
Yes, it’s a job that is unparalleled when effort is measured against income.
You’re Not Lucky
She had a record sales month.
She said, “I just got lucky.”
He got the elephant advisor to drop a huge ticket.
Please Increase Your MQ-Memorability Quotient®. Thank You.
We always say that the bar to increasing your MQ-Memorability Quotient® is set fairly low.
Low enough that simply being more responsive (urgency) or doing what you say you will do, when you say you will do it (word of honor) will separate you from the Sea of Sameness.
And now comes this courtesy of Business Insider:
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