Where Good Wholesalers Become Great Wholesalers • Wholesaler Coaching • Wholesaler Training • Wholesaler Keynote Speaker
A senior leader of distribution that we were interviewing for the next issue of I Carry The Bag magazine was discussing his outlook regarding the landscape for wholesaling 3-5 years in the future.
And, the implications for wholesalers that are rooted in days gone by.
We dusted off this piece which was originally written in 2009:
We speak A LOT about PVP – Peerless Value Proposition®.
Our coaching calls, speaking engagements, tele-classes and radio shows have all addressed this topic.
And there is something important you need to know.
You know the game in sales.
You look for a crack in the door, wedge your foot in, and then work your ass off to blow the door wide open.
But what happens when the door is left open – WIDE OPEN?!
Maybe you are a seasoned veteran that has lost a bit of your moxie.
Maybe you are a young wholesaler just starting out, somewhat tentatively, on the career journey.
In either case, developing a strong PVP – Peerless Value Proposition® can be just the medicine that you require to harness the confidence that you need.
The simple fact is that I get to coach truly outstanding folks.
Today, in a discussion with one of those clients, we were lamenting how difficult it is for wholesalers to separate themselves from the Sea of Sameness and measurably increase their MQ-Memorability Quotient®.
Part of the challenge lies in simple DNA.
